Welcome - you’ve made it past the first gate
This isn’t a corporate application or a box-ticking exercise.
It’s the beginning of a process designed to reveal how you think, how you write, and how you follow instructions under pressure.
No fluff.
No corporate filler.
Just a few focused questions that tell us far more about your ability and potential than any résumé ever could.
Take a breath. Read each instructions carefully. How you complete this form will show us as much as what you write.
Welcome - you’ve made it past the first gate
This isn’t a corporate application or a box-ticking exercise.
It’s the beginning of a process designed to reveal how you think, how you write, and how you follow instructions under pressure.
No fluff.
No corporate filler.
Just a few focused questions that tell us far more about your ability and potential than any résumé ever could.
Take a breath. Read each instructions carefully. How you complete this form will show us as much as what you write.
Complete Your Application Details
Please provide your information below. Once submitted, you’ll move to the writing portion of the application.
Show Us Your Best Work
Paste links to 1 - 3 samples of your strongest copy.
Sales pages, emails, ads, landing pages, long-form content - anything that shows you can persuade, motivate, or convert.
Rewrite ONE Short Paragraph in Your Own Persuasive Style
Choose ONE of the paragraphs below, and rewrite the message in 1–3 sentences.
Your goal: make it clearer, more persuasive, and unmistakably YOUR voice.
Option A
“Most business owners don’t have a marketing problem - they have a consistency problem. They know what works but they don’t do it long enough to see results.”
Option B
“Every client says the same thing at the beginning: ‘I just want more leads.’ But what they really want is certainty - the feeling that tomorrow will be better than today.”
Option C
“Email marketing still outperforms every social media platform by a factor of 5 to 1 - yet most businesses barely use it. They’re leaving money sitting untouched in their database.”
Rewrite your chosen paragraph here (1–3 sentences):
Which Copywriters Do You Study - and Why?
List 2–5 copywriters whose work you’ve studied.
Tell us why you study them (in 2–3 sentences each).
If you can’t name any… this role isn’t for you.
Why Are You a Fit for This Role? (5 Sentences Max)
Add the word PERSISTENCE at the end - it’s a simple detail check we use with all applicants.
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© 2025 Scott Bywater. All Rights Reserved.
Direct Response Strategist | 20+ Years Helping Businesses Build Predictable Pipelines