The Perfect Builder Journey…
Six Places Your Margin
Is Quietly Leaking Out
(And How to Plug Each One)
Your margin isn't thin because you're not working hard enough. It's leaking at six specific points in every job, and most builders never see it happen. Join six operators, each covering one leak point - attraction, qualifying, buying, project setup, site safety, and getting paid - for 90 minutes of specific, no-fluff answers.
Thursday, November 5th
1:00 - 2:30pm (Melbourne / Sydney)
12:00 - 1:30pm (Brisbane)
10:00 - 11:30am (Perth)
3:00 - 4:30pm (New Zealand)
The Perfect Builder Journey…
Six Places Your Margin Is Quietly Leaking Out
(And How to Plug Each One)
Your margin isn't thin because you're not working hard enough. It's leaking at six specific points in every job, and most builders never see it happen. Join six operators, each covering one leak point - attraction, qualifying, buying, project setup, site safety, and getting paid - for 90 minutes of specific, no-fluff answers.
Thursday, November 5th
1:00 - 2:30pm (Melbourne / Sydney)
12:00 - 1:30pm (Brisbane)
10:00 - 11:30am (Perth)
3:00 - 4:30pm (New Zealand)
Where the leaks are,
and who's plugging each one:
01
Attraction
Are you attracting the right clients or tyrekickers? — Scott Bywater, Marketing Architect
02
Qualifying
Is this actually a profitable project? — Haydn Simmons, Price a Plan
03
Buying
Is your margin surviving contact with your suppliers? — Hannah James, Asset Builders
04
Project Setup
How do you turn the sale into a controlled project? — Oliver West, Wunderbuild
05
Site Safety
How do you keep the site safe, compliant and moving? — Kieran Cripps, HazardCo
06
Getting Paid
Did you actually make money? — Blake Doolan, The Not So Silent Business Partner
Free · 90 minutes · November 5th. No pitches, no platform demos.
Dear Builder,
Somewhere in your business right now, money is leaking out through a gap nobody's watching.
Not a big, obvious gap.
Not a bad client or a blown budget.
Something smaller - a quote that took four unpaid hours to build for a job that was never going to sign.
A supplier invoice that came in 8% higher than it should have, because nobody negotiated the rate that was sitting there for the taking.
A subbie who turned up to site without the right paperwork, and cost you a half-day while it got sorted.
None of these show up on a P&L as "the problem." They just show up as a margin that's thinner than it should be, at the end of a project you were sure would do better.
Most builders try to fix this by working harder.
More hours on site. More follow-up on leads. More spreadsheets.
It doesn't work, because the problem was never effort - it's that a normal job runs through six different points where margin can quietly go missing, and each one leaks for a completely different reason.
A bad lead
costs you in wasted hours
A rushed estimate
costs you in bad pricing
A weak buy
costs you in materials
An uncontrolled project
costs you in delays
A safety shortcut
costs you in downtime
A job you never properly tracked
costs you the one thing that matters most - knowing whether you made any money at all.
Every one of those six points has its own weak spot - a place where a bad lead, a rushed number, a bad buy, a loose schedule, a paperwork shortcut, or a number nobody checked quietly costs you money, without ever looking like a mistake.
On November 5th, we've put together six experts in the building industry who each own one of those six points, and asked every one of them the same question: where does the money actually leak here, and what do you do about it?
No slide decks full of predictions. No software demos dressed up as education. Just six specific answers to six specific questions, from six experts who deal with this daily.
Where the leaks are, and who's plugging each one:
01 Attraction
Are you attracting the right clients or tyrekickers?
— Scott Bywater, Marketing Architect
02 Qualifying
Is this actually a profitable project?
— Haydn Simmons, Price a Plan
03 Buying
Is your margin surviving contact with your suppliers?
— Hannah James, Asset Builders
04 Project Setup
How do you turn the sale into a controlled project?
— Oliver West, Wunderbuild
05 Site Safety
How do you keep the site safe, compliant and moving?
— Kieran Cripps, HazardCo
06 Getting Paid
Did you actually make money?
— Blake Doolan, The Not So Silent Business Partner
Free · 90 minutes · November 5th.
No pitches, no platform demos.
Dear Builder,
Somewhere in your business right now, money is leaking out through a gap nobody's watching.
Not a big, obvious gap.
Not a bad client or a blown budget.
Something smaller - a quote that took four unpaid hours to build for a job that was never going to sign.
A supplier invoice that came in 8% higher than it should have, because nobody negotiated the rate that was sitting there for the taking.
A subbie who turned up to site without the right paperwork, and cost you a half-day while it got sorted.
None of these show up on a P&L as "the problem." They just show up as a margin that's thinner than it should be, at the end of a project you were sure would do better.
Most builders try to fix this by working harder.
More hours on site. More follow-up on leads. More spreadsheets.
It doesn't work, because the problem was never effort - it's that a normal job runs through six different points where margin can quietly go missing, and each one leaks for a completely different reason.
A bad lead
costs you in wasted hours
A rushed estimate
costs you in bad pricing
A weak buy
costs you in materials
An uncontrolled project
costs you in delays
A safety shortcut
costs you in downtime
A job you never properly tracked
costs you the one thing that matters most - knowing whether you made any money at all.
Every one of those six points has its own weak spot - a place where a bad lead, a rushed number, a bad buy, a loose schedule, a paperwork shortcut, or a number nobody checked quietly costs you money, without ever looking like a mistake.
On November 5th, we've put together six experts in the building industry who each own one of those six points, and asked every one of them the same question: where does the money actually leak here, and what do you do about it?
No slide decks full of predictions. No software demos dressed up as education. Just six specific answers to six specific questions, from six experts who deal with this daily.
Where the leaks are,
and who's plugging each one:
01
Attraction
Are you attracting the right clients or tyrekickers?
— Scott Bywater, Marketing Architect
02
Qualifying
Is this actually a profitable project?
— Haydn Simmons, Price a Plan
03
Buying
Is your margin surviving contact with your suppliers?
— Hannah James, Asset Builders
04
Project Setup
How do you turn the sale into a controlled project?
— Oliver West, Wunderbuild
05
Site Safety
How do you keep the site safe, compliant and moving?
— Kieran Cripps, HazardCo
06
Getting Paid
Did you actually make money?
— Blake Doolan, The Not So Silent Business Partner
Free · 90 minutes · November 5th. No pitches, no platform demos.
Dear Builder,
Somewhere in your business right now, money is leaking out through a gap nobody's watching.
Not a big, obvious gap.
Not a bad client or a blown budget.
Something smaller - a quote that took four unpaid hours to build for a job that was never going to sign.
A supplier invoice that came in 8% higher than it should have, because nobody negotiated the rate that was sitting there for the taking.
A subbie who turned up to site without the right paperwork, and cost you a half-day while it got sorted.
None of these show up on a P&L as "the problem." They just show up as a margin that's thinner than it should be, at the end of a project you were sure would do better.
Most builders try to fix this by working harder.
More hours on site. More follow-up on leads. More spreadsheets.
It doesn't work, because the problem was never effort - it's that a normal job runs through six different points where margin can quietly go missing, and each one leaks for a completely different reason.
A bad lead
costs you in wasted hours
A rushed estimate
costs you in bad pricing
A weak buy
costs you in materials
An uncontrolled project
costs you in delays
A safety shortcut
costs you in downtime
A job you never properly tracked
costs you the one thing that matters most - knowing whether you made any money at all.
Every one of those six points has its own weak spot - a place where a bad lead, a rushed number, a bad buy, a loose schedule, a paperwork shortcut, or a number nobody checked quietly costs you money, without ever looking like a mistake.
On November 5th, we've put together six experts in the building industry who each own one of those six points, and asked every one of them the same question: where does the money actually leak here, and what do you do about it?
No slide decks full of predictions. No software demos dressed up as education. Just six specific answers to six specific questions, from six experts who deal with this daily.
Why This isn’t Like the Other Builder
Workshops You’ve Sat Through
You've been to the ones where a sponsor talks for 45 minutes about their platform and calls it "education."
This isn't that.
Every speaker below gets ten minutes and one question. Not "tell us about your product" - a question about where builders lose money at their specific stage of the job, and what actually fixes it. If they can't answer it in ten minutes with something concrete, they don't get the slot.
Why This isn’t Like the Other Builder Workshops You’ve Sat Through
You've been to the ones where a sponsor talks for 45 minutes about their platform and calls it "education."
This isn't that.
Every speaker below gets ten minutes and one question. Not "tell us about your product" - a question about where builders lose money at their specific stage of the job, and what actually fixes it. If they can't answer it in ten minutes with something concrete, they don't get the slot.
LEAK NO. 1
Are You Attracting the Right Clients?
Speaker: Scott Bywater, Marketing Architect
The goal isn't more enquiries, it's better ones.
Most builder marketing is judged on volume: more leads, more reach, more clicks. The actual cost sits somewhere else - in the hours spent on enquiries that were never going to convert, from people who were never going to be a fit.
In this session, Scott will show you:
Why "more enquiries" and "better enquiries" are different games, and most builders are optimising for the wrong one
What builder websites and content are actually doing when they pre-sell a client before the first phone call - so the conversation starts at "when do we start," not "convince me"
How to build enough trust before the first meeting that price stops being the first question
The specific cost of chasing a poor-quality lead for two weeks, versus qualifying it out in the first five minutes
LEAK NO. 2
Is This Actually a Profitable Project?
Speaker: Haydn Simmons, Price a Plan
An enquiry isn't a project. It's a maybe. And most builders don't find out it was a "no" until after they've built a full estimate for it - hours of unpaid work, gone, because nobody checked the budget was real before the quoting started.
In this session, Haydn will explain:
The specific point in the sales process where budget should get qualified - before the estimate, not after
Why "we'll just quote it and see" is the single most expensive habit in an estimating department
How to move a lead from enquiry, to budget conversation, to detailed estimate, to signed contract - without doing the expensive work twice
What "protecting your margin" actually means at the estimating stage, before a single material has been ordered
LEAK NO. 1
Are You Attracting the Right Clients?
Speaker: Scott Bywater, Marketing Architect
The goal isn't more enquiries, it's better ones.
Most builder marketing is judged on volume: more leads, more reach, more clicks. The actual cost sits somewhere else - in the hours spent on enquiries that were never going to convert, from people who were never going to be a fit.
In this session, Scott will show you:
Why "more enquiries" and "better enquiries" are different games, and most builders are optimising for the wrong one
What builder websites and content are actually doing when they pre-sell a client before the first phone call - so the conversation starts at "when do we start," not "convince me"
How to build enough trust before the first meeting that price stops being the first question
The specific cost of chasing a poor-quality lead for two weeks, versus qualifying it out in the first five minutes
LEAK NO. 2
Is This Actually a Profitable Project?
Speaker: Haydn Simmons, Price a Plan
An enquiry isn't a project. It's a maybe. And most builders don't find out it was a "no" until after they've built a full estimate for it - hours of unpaid work, gone, because nobody checked the budget was real before the quoting started.
In this session, Haydn will explain:
The specific point in the sales process where budget should get qualified - before the estimate, not after
Why "we'll just quote it and see" is the single most expensive habit in an estimating department
How to move a lead from enquiry, to budget conversation, to detailed estimate, to signed contract - without doing the expensive work twice
What "protecting your margin" actually means at the estimating stage, before a single material has been ordered
LEAK NO. 3
How Do You Protect Your Margin When Buying Materials?
Speaker: Hannah James, Asset Builders
You did the hard part. You quoted it right. Then the materials come in higher than expected, and the margin you fought for on paper is gone before a single wall is framed.
In this session, Hannah will walk you through:
What real purchasing leverage looks like when you're buying across dozens of suppliers instead of negotiating alone, job by job
The difference between "getting a quote" and having a system that protects the margin you already priced in
Where procurement inefficiencies quietly cost builders money - and why most of them are invisible until you compare notes with someone who's seen the numbers across hundreds of builders
How to get the right materials at the right price without adding admin to every purchase
LEAK NO. 3
How Do You Protect Your Margin When Buying Materials?
Speaker: Hannah James, Asset Builders
You did the hard part. You quoted it right. Then the materials come in higher than expected, and the margin you fought for on paper is gone before a single wall is framed.
In this session, Hannah will walk you through:
What real purchasing leverage looks like when you're buying across dozens of suppliers instead of negotiating alone, job by job
The difference between "getting a quote" and having a system that protects the margin you already priced in
Where procurement inefficiencies quietly cost builders money - and why most of them are invisible until you compare notes with someone who's seen the numbers across hundreds of builders
How to get the right materials at the right price without adding admin to every purchase
LEAK NO. 4
How Do You Turn the Sale into a Controlled Project?
Speaker: Oliver West, Wunderbuild
The biggest risk after winning the work isn't losing the client. It's the gap between what was sold and what gets delivered - office, site, trades and client all working off slightly different versions of the same job.
In this session, Oliver will explain:
What "properly set up from day one" actually means - the specific handover point where estimates become actionable projects
Where information gets lost between office and site, and what it costs when it does
How scheduling, tasks, budgets and communication stay in one place instead of six different tools and a group chat
The best way to track cost against the project in real time, instead of finding out at the end
LEAK NO. 4
How Do You Turn the Sale into a Controlled Project?
Speaker: Oliver West, Wunderbuild
The biggest risk after winning the work isn't losing the client. It's the gap between what was sold and what gets delivered - office, site, trades and client all working off slightly different versions of the same job.
In this session, Oliver will explain:
What "properly set up from day one" actually means - the specific handover point where estimates become actionable projects
Where information gets lost between office and site, and what it costs when it does
How scheduling, tasks, budgets and communication stay in one place instead of six different tools and a group chat
The best way to track cost against the project in real time, instead of finding out at the end
LEAK NO. 5
How Do You Keep the Site Safe, Compliant and Moving?
Speaker: Kieran Cripps, HazardCo
Poor safety processes don't just create risk. They create interruptions, admin, and delays - and every one of those costs money on top of whatever incident it was meant to prevent.
In this session, Kieran will walk you through:
How good safety systems keep the project moving and keep you compliant
What real-time inductions, Safe Work Method Statements, and safety documentation look like when they don't slow the job down
How to keep subbies aligned and accountable without chasing paperwork manually
Where visibility between office and site prevents the incidents that would otherwise cost you a week
Ok, now the project is completed. The last question is the one that matters the most.
LEAK NO. 5
How Do You Keep the Site Safe, Compliant and Moving?
Speaker: Kieran Cripps, HazardCo
Poor safety processes don't just create risk. They create interruptions, admin, and delays - and every one of those costs money on top of whatever incident it was meant to prevent.
In this session, Kieran will walk you through:
How good safety systems keep the project moving and keep you compliant
What real-time inductions, Safe Work Method Statements, and safety documentation look like when they don't slow the job down
How to keep subbies aligned and accountable without chasing paperwork manually
Where visibility between office and site prevents the incidents that would otherwise cost you a week
Ok, now the project is completed. The last question is the one that matters the most.
LEAK NO. 6
Did You Actually Make Money?
Speaker: Blake Doolan, The Not So Silent Business Partner
You built the house. The question nobody asks until the numbers are already locked in is whether you built a profitable business while doing it.
In this session, Blake explains:
Why "budget vs. actual" needs to be a live conversation during the job, not a post-mortem after it
What forecasting and job profitability tracking actually catch that a builder running the numbers alone usually misses
Getting paid on time - the specific cash flow and receivables habits that separate builders who are busy from builders who are profitable
The shift from working in the business to working on it, and what that's actually worth per project
"The perfect client journey isn't about one piece of software or one process. It's about removing the small leaks between every stage."
That's the whole session in one sentence. Six people. Six stages. One journey. No pitch at the end for anything except paying attention to where your own business leaks.
LEAK NO. 6
Did You Actually Make Money?
Speaker: Blake Doolan, The Not So Silent Business Partner
You built the house. The question nobody asks until the numbers are already locked in is whether you built a profitable business while doing it.
In this session, Blake explains:
Why "budget vs. actual" needs to be a live conversation during the job, not a post-mortem after it
What forecasting and job profitability tracking actually catch that a builder running the numbers alone usually misses
Getting paid on time - the specific cash flow and receivables habits that separate builders who are busy from builders who are profitable
The shift from working in the business to working on it, and what that's actually worth per project
"The perfect client journey isn't about one piece of software or one process. It's about removing the small leaks between every stage."
That's the whole session in one sentence. Six people. Six stages. One journey. No pitch at the end for anything except paying attention to where your own business leaks.
Who This Is For
Builders and building company owners who suspect their margin is thinner than it should be, and want to know exactly where it's going - not another platform demo, not another hour of theory.
Thursday, November 5th
1:00 - 2:30pm (Melbourne / Sydney)
12:00 - 1:30pm (Brisbane)
10:00 - 11:30am (Perth)
3:00 - 4:30pm (New Zealand)
Free to attend.
Seats are limited to keep the Q&A genuinely useful - once they're gone, that's the room.
See you there...
Scott Bywater (Marketing Architect), Haydn Simmons (Price a Plan), Hannah James (Asset Builders), Oliver West (Wunderbuild), Kieran Cripps (HazardCo) and Blake Doolan (The Not So Silent Business Partner)
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